Why Copy?
I believe in the written word. Not just as communication, but as strategy.
Great copy doesn't simply fill space on a page. It shapes perception, guides decisions, and turns attention into action. But in 2026, great copy has to do something more: it has to be understood and trusted by both humans and AI.
My background in screenwriting and film taught me how stories move people. My years as an SEO, AEO and GEO copywriter have refined that instinct into a strategic skillset, combining narrative thinking, audience psychology, search behaviour and an understanding of how AI systems decide what to cite and what to ignore.
Today I help brands and agencies build visibility across both traditional search and AI-powered answer engines like ChatGPT, Google AI Overview and Perplexity. That means crafting content that ranks on Google, gets cited by AI and resonates with the real humans reading it, all at the same time.
My work spans:
Web copy and brand narratives
AEO and GEO content strategy
Reddit and third-party presence building
Landing pages and campaign copy
Video and audio scripts
English, Swedish and Danish markets
Because in a digital world where AI is increasingly deciding whose voice gets heard, the brands that win are the ones that know exactly what to say, where to say it, and how to make AI trust it.
How I Can Help
SEO & AEO Copywriting
Content that ranks on Google and gets cited by AI answer engines like ChatGPT, Google AI Overview and Perplexity. Structured for both human readers and AI systems from the ground up.
B2B Copy & Messaging
Translating complex products and services into clear, conversion-focused messaging across the full buyer journey. From awareness to demo request, copy that speaks to the right stakeholder at the right stage.
E-commerce & DTC Copy
Product copy, category pages and campaign content built to drive organic traffic and convert browsers into buyers. Combining search intent with compelling storytelling.
GEO Strategy & Reddit Content
Building your brand's presence across the entire web. Reddit communities, third-party platforms and earned media. Authentic content that earns upvotes and gets cited by AI. Where AI looks, you show up.
Brand & Web Copy
Landing pages, brand narratives and campaign copy that clarifies your positioning and drives action. Available in English, Swedish and Danish.
Video & Audio Scripts
Scripts for commercials, brand films and social content. Rooted in cinematic storytelling that moves people, informed by years of directing and screenwriting in the film industry.
Clients
